Melody Maker October 3 1998
RETURN TO TINDER

Ash Nu-clear Sounds (Infectious)

Youth isn't everything, of course. No sooner are you pop's finest teens than you find yourself drifting into the post-A-level-something doldrums of encroaching old age. The legend of teen marketing has it that you're no loger relevant, barely credible and' no doubt' your teeth and hair are soon to go the way of your pop career. The only hope is to become a proffesional teenager like that long haired geezer from "Cracker", who is wheeled out every time a director wants someone young ans 'avin' it... or Robbie Williams.

In the real world, we know that youth isn't everything. It may be a passport to energy, vitality or arrogance, but it's also a signifier for music that shoots it's load in the first few seconds. Check Ash's trigger-happy debut album' "1977", for the sound of punk-pop going through the trials and tribulations of premature ejeculation. No stamina, no lasting power but a brief few moments of naive pleasure along the way.

With "Nu-clear Sounds", Ash face up to the eternal youth dilemma with class. As the grand old daddies of Bratpop, they could have tried to retain that aura of bright and breezy kids. They could have made a stab at maturity by introducing dance beats, big band numbers and a few sequins, but, thankfully, Tim Wheeler and friends have followed their instincts and delved into the sounds that shook their worlds when they were growing up. Bands like Thin Lizzy, whose bar room blues still sound relevant today, or melodic hardcore acts like Visions Of Change, Senseless Things or Snuff, whose combination of punk's fuck-you energy and pop's infectious fuck-me melody sifts through every note on this album.

Check "Wildsurf", which comes on like Nirvana covering the Monkees and goes out like The Beach Boys on PCP. "Death Trip 21" is the sound of the mosh pit on fire, a million miles away from "Girl From Mars", it joyrides past "Go" burning the money and heading to another galaxy, before "Numbskull", screams like Jon Spencer and explodes like the Stooges.

But it's not all on-the-edge old school rock. With "Folk Song", the band echo both The Velvet Underground and the Lemonheads. Classic post-high school stuff.

With "Nu-clear Sounds", Ash are grown up enough to explore history. They understand that the future obsessions of the here and know are impotent without a knowledge of the past. Ash understand that you're only as young as the music you play. On "Nu-clear Sounds", Ash are well into their 30's and at this rate they'll be hitting 60 by their next opus. Every song tells its own aged history and youth... is just it's marketing tool.

Martin James

5/5

MATTER OF FACTS
Stuff you probably never knew about Ash.

"Jack Names The Planets", their first single came out while the boys were still studying for their A-levels. Not that interesting until you realise...

... At the same time, they also turned down a tour with Pearl Jam. Had some exams to sit apparently.

"Kung Fu" came with one of the coolest record sleeves ever. Yup, that photo of Eric Cantona drop-kicking a Crystal Palace fan. Big and clever.

Apart from being the most un-rock looking person ever, drummer Rick's nickname is Rock on account of him owning a pair of leather trousers.

The band's distinctive logo was recently rejigged much to their annoyance as, apparently it looked like it said "fish".